How to get your brand in their hands!

When a product package has stopping-power it stands out. Consumers pick it up. Read it. Turn it over. Put it in their shopping cart. Stopping-power is the holy grail of package design.┬áIt happens when compelling and thoughtful design collides with consumer emotions. More often than not, a product package's ability to stop-and-hold consumers is directly … Continue reading How to get your brand in their hands!

Does your package design need a refresh?

Sensory print effects help brands and packages stand out and get noticed by consumers! For your next new product launch or refresh, consider investing in technologies such as wet look, holographic foil, effect varnish and intelligent packaging features, to name a few. Designed strategically into your art work, sensory embellishments can assist in consumer recall … Continue reading Does your package design need a refresh?

How to think differently about packaging structure

  Hi Marketer! No one knows your new product better than you. For best results, give your package designer and structural engineer a thoughtful creative brief early in the product development process. Packaging plays a big role in enabling repeat purchase and is often designed last, on a short timeline. The result? Same old structure. … Continue reading How to think differently about packaging structure

Help consumers reach out and buy

Reach out and buy! Product package design is a very powerful marketing lever during the in-store moment. It influences and often closes the sale. And following purchase decision, product packaging takes on many other functions. It's an important touch-point for your brand. No other marketing lever is opened, closed, read or touched more than product … Continue reading Help consumers reach out and buy