3 Packaging Hacks for Modern Marketers

Hi Marketing Team! AI and Machine Learning are all around us in the omnichannel environment. According to Microsoft, 40% of AI aware firms are contemplating AI, while 20% say they are adopters. In 2017, adoption was low, really. I'm a CPG expert and packaging innovator. I know from experience that in 2018, packaging teams are … Continue reading 3 Packaging Hacks for Modern Marketers

Recycling: It’s the real thing!

coca-cola recycling, 2030, packaging

Coca-Cola wants to teach the world to recycle. In perfect harmony. Did you hear? In January 2018, Coca-Cola made industry-first recycling announcements. Follow these hashtags on Twitter to learn more: #thisisforward and #worldwithoutwaste Here are a few recent tweets to help you discover more about this food and beverage  waste movement: In 2018, Coca-Cola announced … Continue reading Recycling: It’s the real thing!

It’s an Exciting Time to be a Cereal Box!

cereal box, packaging, breakfast aisle

Cereal boxes! They are efficient, entertaining and educational. Easy to open and close. It's an exciting time to be a cereal box! Sold on crowded shelves in a hyper-competitive aisle, cereal is a fast-moving-good in retail and online stores. Cereal makers make money on volume/sales of cereal and most brands are constantly on sale. Packaged … Continue reading It’s an Exciting Time to be a Cereal Box!

How to Rethink & Recycle Your Shopping Dollars (in any Currency)

In this blog, I'm sharing insight and knowledge about how each of us can help reduce plastic and packaging waste by adjusting our shopping habits. This is a photo of a MRF. Have you ever toured a MRF (material recovery facility)? There is likely a facility near you. Go for a tour! It's an eye-opener. Yup, … Continue reading How to Rethink & Recycle Your Shopping Dollars (in any Currency)

Move over PBJ. A recyclable sandwich is in town.

When you buy a product, you also buy its packaging. Packaging is made of layers, kinda like a PBJ sandwich (bread, peanut butter, jam, bread). Or a grilled cheese sandwich (butter, bread, cheese, bread, butter). Packaging is layers. Coating/ink/substrate/adhesive/substrate! The sandwich depends on the packaging type. You get it! In this blog, I'm going to … Continue reading Move over PBJ. A recyclable sandwich is in town.

Demystifying “Made in China” packaging

made in china packaging, packaging sustainability

Recently I traveled to China. After 15 hours on one plane, 2 hours on another, and a 1-hour drive, I arrived in unforgettable China! The manufacturing belt of Southern China. My M.O. was to connect with experts in China's packaging supply chain. During business meetings, this packaging expert met with several packaging experts in different … Continue reading Demystifying “Made in China” packaging