Get ready to enter 4 package printing competitions in June!

It's awards competition season! Are you a package printer, designer or brand expert? Well, here is an opportunity to strut your stuff in June and get recognized for great work at these 4 awesome packaging competitions! 4 competitions to enter in June 2017: Click on the links to learn more about each competition (please do … Continue reading Get ready to enter 4 package printing competitions in June!

How to get your brand in their hands!

When a product package has stopping-power it stands out. Consumers pick it up. Read it. Turn it over. Put it in their shopping cart. Stopping-power is the holy grail of package design.┬áIt happens when compelling and thoughtful design collides with consumer emotions. More often than not, a product package's ability to stop-and-hold consumers is directly … Continue reading How to get your brand in their hands!

Does your package design need a refresh?

Sensory print effects help brands and packages stand out and get noticed by consumers! For your next new product launch or refresh, consider investing in technologies such as wet look, holographic foil, effect varnish and intelligent packaging features, to name a few. Designed strategically into your art work, sensory embellishments can assist in consumer recall … Continue reading Does your package design need a refresh?

How to think differently about packaging structure

  Hi Marketer! No one knows your new product better than you. For best results, give your package designer and structural engineer a thoughtful creative brief early in the product development process. Packaging plays a big role in enabling repeat purchase and is often designed last, on a short timeline. The result? Same old structure. … Continue reading How to think differently about packaging structure