In this blog, I'm sharing insight and knowledge about how each of us can help reduce plastic and packaging waste by adjusting our shopping habits. This is a photo of a MRF. Have you ever toured a MRF (material recovery facility)? There is likely a facility near you. Go for a tour! It's an eye-opener. Yup, … Continue reading How to Rethink & Recycle Your Shopping Dollars (in any Currency)
When you buy a product, you also buy its packaging. Packaging is made of layers, kinda like a PBJ sandwich (bread, peanut butter, jam, bread). Or a grilled cheese sandwich (butter, bread, cheese, bread, butter). Packaging is layers. Coating/ink/substrate/adhesive/substrate! The sandwich depends on the packaging type. You get it! In this blog, I'm going to … Continue reading Move over PBJ. A recyclable sandwich is in town.
Recently I traveled to China. After 15 hours on one plane, 2 hours on another, and a 1-hour drive, I arrived in unforgettable China! The manufacturing belt of Southern China. My M.O. was to connect with experts in China's packaging supply chain. During business meetings, this packaging expert met with several packaging experts in different … Continue reading Demystifying “Made in China” packaging
Cheerios is a General Mills brand and their "Be the Cheer" campaign is a brilliant best-practice merchandised in the breakfast cereal aisle at your local Canadian retailer. Package redesigns are ongoing over at Cheerios. You may remember General Mills recent package design efforts to "Bring back the Bees". And if you've seen the new ads, … Continue reading Package design says: Send a Cheer!
As a packaging professional, one of the most common complaints I hear about product packaging is that it can be hard to open, especially general merchandise packaging like electronics or tech products. I hope you enjoy watching this short humorous video about unboxing a modern bad plastic "general merchandise" package. https://www.youtube.com/watch?time_continue=17&v=HubZInAs0-A I really like the way … Continue reading Plastic packaging: It’s not just hard to open & close
Are you a consumer packaged goods marketer that loves working on packaging development projects and wants to become an advisor to your team? Get started on your journey with these 5 easy-to-understand packaging hacks. I want to help you get inspired and achieve better results for your next package printing project. These are 5 basic hacks worth … Continue reading 5 packaging hacks for modern marketers
Get inspired in 10 minutes: Instead of standing in line at Starbucks, make your own coffee! Write a thank you note to a business associate or client. Download a happiness APP and use it. Update to iOS 11.0.3 Clean the inside of your car. Write a list of “to do’s” in 10 minutes or less. … Continue reading 10 things you can easily do in 10 minutes!