When a product package has stopping-power it stands out. Consumers pick it up. Read it. Turn it over. Put it in their shopping cart. Stopping-power is the holy grail of package design. It happens when compelling and thoughtful design collides with consumer emotions. More often than not, a product package's ability to stop-and-hold consumers is directly … Continue reading How to get your brand in their hands!
Sensory print effects help brands and packages stand out and get noticed by consumers! For your next new product launch or refresh, consider investing in technologies such as wet look, holographic foil, effect varnish and intelligent packaging features, to name a few. Designed strategically into your art work, sensory embellishments can assist in consumer recall … Continue reading Does your package design need a refresh?
Hi Marketer! No one knows your new product better than you. For best results, give your package designer and structural engineer a thoughtful creative brief early in the product development process. Packaging plays a big role in enabling repeat purchase and is often designed last, on a short timeline. The result? Same old structure. … Continue reading How to think differently about packaging structure
I don't usually enter design contests, but this one is special and right up my alley. I've entered a wine label design in Wine Collective's wine label design contest! They are hosting the contest to celebrate Canada's 150th birthday on a Konzelmann Estate Winery label. (Niagara Ontario Canada) Here is the wine label design I … Continue reading Cheers to #Canada150
Hi brand team! Do you have a package design project underway or coming down the pipe? Yes! Awesome, let's innovate! In this blog, I share 3 tips to help you on your journey to efficient and thoughtful package design & development. Helpful ideas that you can use right now! Ready? Ok, lets get your brand … Continue reading 3 useful package design tips
Reach out and buy! Product package design is a very powerful marketing lever during the in-store moment. It influences and often closes the sale. And following purchase decision, product packaging takes on many other functions. It's an important touch-point for your brand. No other marketing lever is opened, closed, read or touched more than product … Continue reading Help consumers reach out and buy
Hi Brand team: It’s time to get started on package design for 5 line extensions! Let's call them: Lemon soda, Papaya swirl, Strawberry rhubarb, Coconut mango and Pear lime. They will be a family of 6 when you include the master sku, Grape apple. Your operations team advises that final packaging is due at the … Continue reading First things first! Confirm that dieline