As we are heading into the busy package design development season, I'm going to jump right in with secret #1 because it's rather urgent. You can implement it right away! Here it is: Secret #1: When briefing your package designer, don't give them your interpretation of the design solution. Focus on defining the problem instead! … Continue reading Secrets of a Packaging Pro: Secret #1
Do you want to learn more about why your favourite snack, beverage or baking ingredient is packaged in that box, bag, bottle or tube design? I am a Canadian consumer packaged goods expert and enthusiast with over 10,000 hours of leadership and experience in product package design, print, and innovation. In this blog, I will be … Continue reading Packaging as marketing
At WWDC 2017 in June, Apple made a BIG announcement. Their Apple iOS 11 supports reading NFC tags for iPhone 7 and iPhone 8, as reported by GoToTags.com. This is good news for the NFC community and for any consumer brand that wants to engage consumers differently by connecting product packaging to the digital space. … Continue reading How to get started on a tech-connected packaging initiative (for busy marketers)
Canada's 150th birthday is just over 3 weeks away. This could be the most creative 150th birthday party at-retail! We are starting to see limited edition products on Canadian retail shelves and the package designs are simply terrific. In this blog, I'm curating products currently on retail shelves, for your enjoyment (and for those of … Continue reading Get into the spirit! #Canada150 products are in-store now
Happy Birthday Canada! (aka #canada150) At 150 years young, you are looking fabulous! Canadian brands and packages are celebrating #Canada150 with limited edition package designs and they are hitting retail shelves now. In this blog, I share photos of 7 brands and packages in-market for your enjoyment. Before I show you these 7 brands and … Continue reading #Canada150 products are hitting retail shelves now!
Hey wine lovers, did you hear about what's new in Cabernet Franc? On 5/3, Stratus Vineyards inspired a sophisticated crowd of wine lovers and experts at their Decant event, held at Teknion in Toronto! They unveiled their 2014 Cabernet Franc bottled with lees. Yes, the wine is delicious. And so is the packaging! The signature … Continue reading A new world wine inside an unexpected art form
It's awards competition season! Are you a package printer, designer or brand expert? Well, here is an opportunity to strut your stuff in June and get recognized for great work at these 4 awesome packaging competitions! 4 competitions to enter in June 2017: Click on the links to learn more about each competition (please do … Continue reading Get ready to enter 4 package printing competitions in June!