Hi, I’m Karen and I love sharing insights and trends on brands and packages. For over a decade I’ve been presenting ideas and best practices to valued clients and peers. Learned a lot along the way!

There is a fabulous story behind every brand and package! When you weave people, process, and technology together, well, good things happen.

The people part is the best part because it takes a village of creatives and techies to bring it all together. In packaging, we get by with a little help from our friends.

I hope you enjoy the good, the bad and the not so ugly trends and insights presented here.

Thanks for reading. This blog is brought to you by over 10,000 delicious hours of branding and consumer packaging development experiences in wine, food and general merchandise

Please do comment, I value your feedback.

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