No one knows your new product better than you.
For best results, give your package designer and structural engineer a thoughtful creative brief early in the product development process.
Packaging plays a big role in enabling repeat purchase and is often designed last, on a short timeline.
The result? Same old structure.
Up your game and bring your packaging development team together earlier:
According to Nielsen, 41% of consumers purchase a product again because they like it’s packaging. (Nielsen 2016)
Designing packaging graphics and structures to enhance consumer experiences during product use encourages repeat purchase & advocacy.
As an example, have you included a section in your creative brief that asks your design and engineering team to explore closures?
Hopefully you have included sufficient time to explore closures. Closure type impacts the die-line.
Take a moment to consider closure style and its physical and visual impact:
This product packaging looks and feels simple & organic. The closure furthers the consumer experience in the same direction.
Product packaging is a powerful consumer touch point, it is the product!
Good design direction impacts purchase decision and enables repeat purchase.
No other marketing vehicle shouts for your shopper’s attention in-store, is seen as often or as long, goes home with the shopper, is touched, opened, smelled, closed and picked up repeatedly like your product packaging.
I am a packaging consultant and my MO is to help business leaders sell more product.
I hope you enjoy my blogs. I certainly do enjoy writing them and, providing you with packaging goodness!
Please make a comment, I’d love to hear your thoughts.
Karen Blumel Consulting Inc.