Cheers to #Canada150

I don’t usually enter design contests, but this one is special and right up my alley. I’ve entered a wine label design in Wine Collective’s wine label design contest!

They are hosting the contest to celebrate Canada’s 150th birthday on a Konzelmann Estate Winery label. (Niagara Ontario Canada)

Here is the wine label design I entered for Merlot:


And here is the Riesling design. Same family, same look and feel:


I hope you will LIKE And SHARE it on social!

The contest starts January 18 2017! Please do go to @winecollective on Facebook, Twitter and Instagram to LIKE my design and if you would kindly SHARE it that would be awesome.

It’s a public vote! The winning design will be the design with the most combined likes on Twitter, Facebook and Instagram.

The contest runs to Jan 31.

Here’s a little bit about how I created this design:

To capture the diversity of Canada at 150 years, I chose a multi-cultural theme. 

Just like Canada, I wanted to make this label personality inviting, innovative and fun!

Of course, the wine is Konzelmann Estates and that already makes it truly Canadian!

After some colour exploration, I chose a black theme. Here’s why:

Black is  elegant and trending in wine label design. Konzelmann is already backdropping labels with black. I tried pantone of the year (greenery), purple, white, grey. Black was hands down the best choice to help the happy birthday message POP!

Say happy birthday to Canada in 9 languages! Can you name them?

Typography styles and sizes were selected to make the words stand out against the black background.

Please go to @winecollective on Facebook, Twitter, and Instagram to LIKE Karen Blumel design submissions: Riesling and Merlot!

Many, many thanks!

Happy Birthday Canada






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