Have you thanked your corrugated packaging supplier today?
If they are doing things right, they deserve a BIG thank you.
Why? The decisions they make everyday ensure your primary consumer package looks awesome in-store and inside that e-commerce shipper!
For those that don’t know, corrugated packaging refers to the shipper that transports, protects, and sometimes merchandises primary consumer packages.
Packaging is a deadline driven business. We pro’s know that packaging is usually the last thing that brand teams get done when launching a product and more often than not, corrugated shippers are at the bottom of the Packaging to-do list.
We are prepared and fully able to handle your last minute stuff.
In the corrugated business, most everything is a RUSH!
What is the real reason for the rush? Well, corrugated is highly technical. Packaging teams love working on primary consumer packages, but when it comes to corrugated shippers, technical decisions belong to the corrugated suppliers. And to the last minute.
It’s normal. It’s expected and it’s ok.
While the young lady in this image is very knowledgable and nice, these skid are NOT what you want your corrugated packaging to look like in any warehouse!
Read on for tips to improve your corrugated packaging.
Here are 5 things to know about corrugated packaging:
- The product inside will directly impact the box strength required.
- Most of the strength in a corrugate shipper comes from the corners. The corners support approximately 2/3 of the load when the box is stacked on a skid.
- Place labels on corrugated shippers with CARE! If they are crooked, torn or worn, they will look sloppy and workers will treat the corrugated shippers as such.
- When loading boxes onto a pallet, use a pallet that matches the load dimensions. If this is not possible, try an interlayer sheet.
- When stacking corrugate packaging on a skid there are usually 2 configurations used. Interlocking stacking offers best stability and Column stacking offers increased efficiency by as much as 50%
It is important to lean on your corrugated supplier when developing corrugated packaging. Ideally though, it is also best to try to participate by learning from their teams and adding value where possible. There are no stupid questions when asking questions about corrugate.
Develop a strong relationship with QA, production, sustainability and client services teams. They will help you optimize the overall corrugate specification based on the product inside.
OVER to you!
What is your experience with corrugated packaging?
Karen Blumel Consulting is a firm specializing in packaging innovation and development. Need help with your next project? Please reach out!