If your package design needs an extra push to stand out and get noticed at shelf, investigate printed decoration technologies such as raised texture, holographic foil, silkscreen, lamination, effect varnish (for contrast) and printed electronics. Where possible, ask your printer for wine stock samples. Paper stock textures help to create a further point of difference for wine brands. New wine stock books are published every year.
In a sea of products, packages and brands, these effects will help your brand reach out and literally pull your audience into your package design. Into your message.
Get inspired and talk to both your package designer and your printer about these possibilities very early in the design process. Ask for combination print.
Remember your brand and message are your billboard. Shout it out!