Consumers communicate with brands on demand. As a result, brands have invested to manage and encourage conversations. Like, Share, Comment.
Brands are a sum of all the impressions and attitudes that consumers have at any given point of time. The more positive the consumer experience, the more powerful the brand. In its simplest form, a brand is a promise.
Successful brands are:
Does your brand promise need a social refresh? Visual listening is a good way to determine that. Spend some time listening.